Publisher, Editor, Writer (and Consultant)
Start with the end goal, develop a focused plan, identify your perfect customer: where do they live? what do they listen to and watch?
Be a storyteller and have some fun with your brand! Engage, educate and entertain!
Let the message fly on your website, Facebook, Twitter, YouTube and in your direct mail and media relations campaign
What’s working (do more of this) and what needs to be revised?
Covers and features
Hemingway-like press releases
Einstein-esque fact sheets + press kits
Local, regional + national press
Engage, Educate + Entertain
Multimedia social media
Beautiful video + photos
Fail to plan, plan to fail
Begin with the end in mind
Who is your perfect customer?
Weekly, quarterly and annual vision
Headlines that stop readers in their tracks
Why you do, not what you do
Copywriting for: websites, brochures, catalogs, direct mail, social media + more
Why even have a website?
Real prospects read, every word
Build a database and drive business