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Effective Marketing Is a Smart Mix of Art and Math
Most marketing pros do what they like to do — not what the client needs. Some understand digital, journalism, advertising, public relations and social media individually — few grasp all like we do.
Creating a Marketing Plan?
Start with the end goal, develop a focused plan, identify your perfect customer. Where do they live? What do they listen to and watch? What do they do?
Be a storyteller and have some fun with your brand! Engage, educate and entertain!
Let the message fly on your website, blog, eNewsletter, social channels, traditional advertising, direct mail, media relations campaign, etc., let it soar!
What’s working? Do more of this! What isn't working? Fix it!
Are These Channels Part of Your Marketing Mix?
Covers and features
Hemingway-like press releases
Einstein-esque fact sheets + press kits
Local, regional + national press
Engage, Educate + Entertain
Multimedia social media
Beautiful video + photos
Fail to plan, plan to fail
Begin with the end in mind
Who is your perfect customer?
Weekly, quarterly and annual vision
Headlines that stop readers in their tracks
Why you do, not what you do
Copywriting for: websites, brochures, catalogs, direct mail, social media + more
Why even have a website?
Real prospects read, every word
Build a database and drive business
we have made while
Our clients describe us as a product team which creates amazing experiences, by crafting top-notch user experience.
- George Xu, Senior Living Asset Management at The RMR Group
- Lauren Requarth, President at Lauren Marks Public Relations & Marketing, LLC
- Mark Teague, Entrepreneur and Strategist
- Andrew Wood, CEO, Author of more than 50 books, Professional Speaker, Sales & Marketing Legend