My first marketing jobs were at large advertising agencies where we had clients with massive budgets.
This isn’t the real world, and most businesses are small businesses without the resources to spend a million a month on marketing.
My approach these days simpler and a lot more fun — we start with a free marketing audit where we look at the website, social media channels, content, lead generation, email marketing and data collection strategies. And just like you, I have marketing resources that I get for less than wholesale.
The right marketing mix is different for each company, but what’s most important is that you have an effective, sustainable and consistent strategy.
The goal should be to generate leads who will call or click, at all hours of the day, even while you sleep.
And if we don’t close them this week, then we will close them in 60, 90 or 120 days.
Ads on Facebook, Instagram, YouTube and Google are effective ways at finding new customers and growing your database.
Your website, blog and social channels are also good for finding and converting new people — not to mention, retaining the customers you already have.
But what’s the right marketing mix for you?
Let’s find out.
Call me at 214-736-3277 or email me at [email protected]
